about.
Turning a Pitch Into a Partnership
Subscription landing pages live or die on a single moment: the second a reader decides whether the Times is worth their money. The work had to do two jobs at once - hold its own inside a world-class editorial brand, and perform hard enough commercially to justify the channel spend behind it. Design here wasn't decoration. It was the conversion surface.
challenge.
The pages were built to carry the Times' editorial authority into a commercial context without softening either - leading with the value of the journalism, structuring the offer so readers could scan and decide in seconds, and designing responsively so the experience held up wherever a sales channel sent them.
result.
01 Won the account. The design work on the RFP helped Architech secure The New York Times as a client - converting a pitch into a partnership.
02 Shipped into sales channels. The responsive landing pages rolled out across NYT sales channels the following season, carrying the work from concept into live commercial use.
The project was a reminder that design shows up well before the product does - in the pitch, the pages, and every surface that earns the right to keep going.
